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Scope and Future Potential
Nature and State of related industries
Name of related industries
Market Capitalisation of related industries
Inter-Growth dependency analysis
National level: General Structure, Segmentation, Pros and Cons, Similarities/differences with international level
International level: General Structure, Segmentation, Pros and Cons
Five year Growth Chart & Five year Expected Growth Patterns - (with references)
Industry Segments: Detailed Analysis of Segments, Value, & Depth of Market
Market Share: Detailed Structure- Product-wise, Revenue-wise
Analysis: Structure, Strategy, Brand Value
Industry Pricing Strategies: Pricing/Marketing/Advertising used by Industry Participants
Procurement/Raw Materials Detailing
Product Placement and Positioning
PESTEL Analysis : Understanding the Environment and its Structure – Political, Economic, Social, Technological, Environmental, Legal Aspects
SWOT analysis : Strengths, Weakness, Opportunities, Threats
Porter Five Force model : Detail : Bargaining power of suppliers, Bargaining power of Buyers, Threat of new Entrant, Threat of Substitutes, Existing Competitors
Growth of industry
Per capita consumption
Technology and innovation
Industry Analysis Report Contents
Industry Analysis Reports
The Indian Abrasives industry is catered to by a few large players and numerous smaller players that specialise in select products where imports from China cater to the lower end of the market. Due to the soft market conditions in many advanced economies, India is becoming a focus market for major global players resulting in intense competition. The market is getting increasingly crowded by overseas competition and low cost imports from ASEAN countries. The world Abrasives market which is currently valued at approximately USD 36 billion is estimated to reach USD 51 billion by 2019. North America and Europe together account for 50-55 per cent of the abrasives consumption followed by China with 17-20 per cent. The Indian Abrasives market size is estimated to be above INR 25 billion.
With the advent of renewable energy companies growing in numbers in the market and the increased demand for faster, lighter and fuel efficient cars, the Aluminium industry does have immense opportunities for growth in the automobile and power sector. During the past 5 years, India is the only economy among its peers to have registered a compounded annual growth rate in the consumption of the aluminium as a product. With capital expenditure investments coming in from many companies in the past few years, it is apparent that there is a growth opportunity in this industry foreseeable for the investors.
India’s consumption of aluminium has grown at a CAGR of 15% but in per capita terms is much lower than countries like US and China. Power, food packaging and automotive industries are directly correlated to the industry, thus growth in these sectors will spur growth in the Aluminium industry. Within the domestic market, there are more than 500 large and small scale producers of related products because of which there are very few large players but they govern most of the markets due to their extensive reach and brand value.
The automobile ancillaries industry in India has a market size of USD 38.5 billion and is expected to reach USD 115 billion by 2021. The industry is important for the success of the automobile industry and has established India as a global hub for the sourcing of automobile parts. Relative to competitors, India is geographically closer to key automotive markets like the Middle East and Europe. Besides this, India overtook the USA as the world’s third largest steel, producer. This is a significant development as steel is one of the most important raw materials in the automobile industry. India also has a relative cost advantage of about 10-25% lower manufacturing cost as compared to Europe or Latin America.
The Indian Banking system has been in existence for two centuries now and the emergence of private sector banking in India was seen after the liberalization in 1991. Since public sector banks have to succumb to political interference and are less profitable, private banking in India has seen a healthy rise in the past decade. In Q4 FY2015 itself, 11 private banks have registered a 35% rise in net profits which is very commendable when compared to PSBs. RBI has been quite liberal with private bankers through direct and indirect control. The private sector banks have lesser NPAs compared to their public sector counterparts though this factor can be reckoned by a number of theories. In fact, most private sector banks have shown some surprising immunity towards the general economic slowdown, and yet banks like ICICI have looked for turnaround consultants to repair their Balance Sheets. The sector has a current industry market capitalization of INR 876,818 crores.
Much is being talked about the metamorphosis of the banking sector in India in the next 10 years with transition of India from a Government inclined mixed economy to a capitalism inclined mixed economy. After the nationalization of banks taking place at a large scale in the 1960s and further in 1980, the public sector of the banking industry in India saw a turn of events in the early 2000s when their balance sheets showed profits after a prolonged period of consistent trend of losses. Today, the Indian banking industry, with its total assets to the tune of INR 81 Trillions (USD 1.34 Trillions), is growing incessantly but a certain caution needs to be exercised especially in public sector of this industry.
The oldest brewery in India was set up in 1830 by Edward Dyer in Kasauli. Today, with over 30% of the Indian population consuming alcohol led mostly by the UTs and southern States, the industry boasts of being the third largest and fastest growing market for alcoholic beverages with a US$5 billion market valued in beer alone growing at a CAGR of 7% over the past 4 years.
Tobacco as a product has a very inelastic demand and thus the set of customers catered to by the companies would not lessen majorly even with increased taxes on the products being imposed by the government. A major source of revenue for the government, the industry significantly provides employment and thus generates high margin income.
An insatiable perceived need of domestic buyers has had the consumer goods industry in India growing swiftly in the past decade until recently the industry, especially in its FMCG sector has seen a discursive trend that has diminished the consistent high growth rates. The sector being a Capital intensive sector has been severely affected by the present dip in sales of capital goods. Adding to this, the fourth largest sector in Indian economy - FMCG was challenged by feeble economic growth and high inflation reporting a shy growth from the year 2011 to 2012.
Although the Indian postal service, DHL Express India Pvt. Ltd. and Blue Dart Express hold domestic market shares and have secure global networks, India is still cluttered with many small unorganized participants who have gained trust of the customers over the years. Although with the courier service industry catering to a total of approximately 40,000 pin codes of the country, due to the unstructured market and harrowing competition from local courier express services, there is a dire need for this industry to achieve better networks, innovate rigorously and strive towards better support from logistics.
A knowledge driven industry with high capital requirements, Indian dyes and pigments industry accounts for 7% of the total production in the world. While this figure seems weak in comparison to other countries, India, in itself has a very well established industry in terms of technology and resourcefulness. Dyes – both organic and inorganic as well as pigments are a part of this USD 22 Billion market domestically.
The E-commerce Industry is one of the most rapidly growing sectors, with its service being to provide all goods and services electronically with the use of the internet network. The use of electronic means has picked up especially in terms of the FMCG, consumer goods and electronic goods.
With the sudden boost in the no. of mobile devices across the India, the E-commerce industry has developed and reached a lot of homes at a very high pace. The question to answer here is whether these highly valued and revered companies will stand the test of time, or is the valuation of these companies very high in relation to the earning capacity they have? Is there a bubble being formed in the industry or is this just a start to what this industry will be formed into in the next 20-30 years?
One of the most progressive industries of the world, engineering represents pure sciences and is a mammoth of an industry making it a prime parameter of strategic growth of the country. Primarily focused on infrastructure and real estate, it dwells in to power, oil and gas, automotives and steel as well. Of the major domestic industry participants in heavy engineering, AIA Engineering leads the way with 33% of market share while McNally Bharat Engineering Co. Ltd. Is the top engineering company in India which has established itself in turnkey project execution. Expected to increase at a CAGR of 11.2%, the market size of the housing sector widely contributes to engineering growth rate graphs.
Securing its position as one of the largest industries in India, food processing is ranked fifth in terms of production, consumption, exports and forecasted growth. It accounts for 32% of the total food market in India and continues to rise with the increase in disposable incomes of people and growing affinity towards living in smaller units which leads to consuming foods that can be quickly prepared. This industry contributes about 9% - 10% of the GDP in agriculture and manufacturing segment. Currently, 13% of India’s exports growing at a CAGR of 33.2%, is claimed by this industry which ensures 6% in total industrial investment.
A crucial component of agriculture, the fertilizer industry has seen elevated application rates per unit of area in the recent years, catering to the growing population and demanding pressure on agriculture. Although the urea consumption has been growing at a CAGR of about 4.1%, there has been a drop in the contribution by allied sectors to the GDP, the causative agent being urbanization and a shift from the agricultural operations to service sectors. Comforted by the new fertilizer policy which introduces incentives on additional production of urea as well as the slack in global raw material prices, this sector has gained Year on year, but production has remained stagnant due to barricades on availability of raw materials.
Characterized by a well established structure and maturity in terms of implementation of modern processes, this industry reported a marketed size of INR 225 billion in 2014 and is expected to grow to INR 310 billion by the end of 2015. The major domestic demand makers for this industry are the beverage, infrastructure and real estate sectors with the majority of sales volume through container glass segment and value through float glass segment. The domestic Flat Glass sector is about 1.5 million tons in size and has markets not just domestically but internationally as well. Although the per capita glass consumption has increased in India Year on Year, it still has a long way to compete with international market figures. Asahi India Glass Ltd. An integrated glass manufacturer leads the domestic industry participants with a current market capitalization of INR 40.38 billion. Its auto glass segment holds 43% of the market share and Float glass commands 31% of the share in India.
Being one of the largest industries both in terms of revenue and employment, this industry is growing at high pace due to factors like increase expenditure and investment by public and private players and also the increased scope and coverage both geographically and in terms of services. With the industry contributing about 4% to the Indian GDP, the future prospects look promising with key growth drivers being the rise in the purchasing power of middle class, higher awareness of chronic diseases and the increase in the number of lifestyle related diseases.
With the industry highly divided between public and private players, the higher degree of coverage lies with the government with public hospitals is most cities and villages. Private players however, have focused only on Metros, Tier 1 and Tier 2 cities for setting up facilities. With a pool of medical professionals and low operational costs, India is poised to make this industry grow at an 11% CAGR to reach to $140 billion by 2017. With a significant rise in net disposable income and easier access to healthcare facilities, the country does exhibit high growth potential in the coming decade.
The hospitality industry has been a supportive segment of tourism and has immense potential of attracting foreign exchange. The global hotel industry brings US$ 400- 500 billion of revenue per year with the travel and tourism segments having an annual economic impact of about US$ 6.5 trillion worldwide. Hospitality places itself in the top 15 sectors to attract foreign direct investments. The past 15 years has seen US$ 7.86 billion in FDI brought to the country. With 110,000 rooms and plenty of FDI on its way, this industry will increase multifold. India ranked 18th in business travel and has attracted wellness and medical tourists in big numbers. This industry has emerged as one of the key drivers of growth in service sector of India. It contributes 6.23% to the national GDP and accounts for 8.78% of total employment in India.
Infrastructure, as an industry, is a major propeller of growth and power to the economy. It builds on the fundamental strength of the country through hard and soft infrastructure that includes railways, bridges, dams, power, roads, civil defense and critical infrastructure. Port development is on the priority list of the new government. The 12th Five Year Plan announced its agenda of investing USD 1,000 billion in to the country’s infrastructure with private sector playing a vital role of bringing in 40% of the total investment. Infrastructure flourished compared to the previous fiscal since production of inputs like power, steel, coal and cement rose. Last year, production of power moved up by 8.85% – be it thermal, nuclear, hydro or renewable, each segment showed results that surpassed targets.
The huge potential that the logistics industry offers being a related industry to most of the industrial activity across sectors will unfold as and when the industrial activity of the economy increases in volume and size. This will have a direct positive effect on the need for logistics in the economy. In the past also, the boost in the economy has helped the logistics industry to grow at 15% p.a. It has to be noted though that the sub-sectors of the industry experience different levels of growth, where the lowest growth is seen in trucking operations and the highest is seen in the supply chain and e-tailing logistics. The logistics spend in the Indian economy is around 13% of the total billings. When this is compared to other economies, it is fairly high.
The media and entertainment industry with a market value of INR 1 lakh crore, as at the end of 2014, comprises television, print, films and smaller segments like radio, music, OOH, animation, gaming, internet advertising and visual effects (VFX). With an increase in digitization and internet usage, this industry has plenty of scope for innovation and markets to tap. App-downloads has shown a healthy rise that in turn increases revenue from paid apps – US$ 144.7 million in 2014. Advertising revenue in 2014 grew at a rate of 14.2% from 2013. The media and entertainment industry has gained a lot of trust - domestically and internationally.
The Indian paints and varnishes industry is divided in to two segments – Decorative and Industrial. Although it is distributed in a 70:30 ratio domestically, globally these are shared equally.
With a CAGR of about 12-13%, this industry is propelled by the demand in housing and construction, automobile industry and various other commercial and non-commercial decorative art pieces. Today, consumers in India have a rising affinity towards using high quality and pleasant looking paints and varnishes which is gladly met by suppliers. With the rapid urbanization taking place in India and an increasing share of infrastructure, real estate and automobiles sector,the industry would see an expansion in its size thus resulting into a rise in demand for paints and varnishes.
India produced 13 million tons of paper in 2014. Indian paper and boards market is one of the fastest growing markets in the world and ranks 15 in terms of production. With the large population base and penetration not yet enforced completely by industry participants, this industry holds a lot of potential for capturing a strong market share. Although the per capita consumption is very bleak – 11 kg compared to global average of 56kg, this should increase due to several factors working in favor of this industry.
JK papers have initiated operations to re-enter Maplitho paper manufacturing. Office paper is an evergreen segment to this industry. There is a slow but growing need for high quality office paper. Indian paper industry contributes nearly 3% to the total production of paper worldwide. Over INR 50,000 crore in turnover in this industry, it provides employment to more than 5 million people in the country. Paper mills - both old and modern are found in India and continuous up gradation helps keep the companies abreast with latest technologies. Despite this, Indian paper industry needs aid from the government to absorb the shock of rising raw material prices and export incentives.
Third largest by volume globally, the pharmaceutical industry in India is highly fragmented but holds a wide scope for growth. Fostered by salubrious scientists, engineers and doctors, this industry needs to receive the comfort of productive R&D as well as the benefits of strategic consolidation of this industry. Clocking an average growth rate of about 20%, biotechnology industry in India which comprises bio-informatics, bio-pharmaceuticals, bio-agriculture and bio-services will boost the growth of research oriented operations of the pharmaceutical industry.
With the plastics industry growing at a 10% of CAGR, the plastics industry is one of the intermediary sectors and is related to sectors like Automotive, construction, electronics, healthcare, textiles and FMCG etc. The consumption pattern of plastic products in India is focused on western India and northern India that account for 70% of the total demand. Due to the push by the government in domestic manufacturing, focus on the plastic industry has increased with more states like Rajasthan Punjab and Haryana realizing high growth rates in the plastic processing sector.
India has surpassed Russia and Japan and is the one of the largest producer and consumer of electricity in the world, but faces many shortcomings in its distribution chain and access to electricity by all is still a distant goal. Domestic Utility sector has an installed capacity of around 272 GW as on March 2015 and the gross electricity generated in the 2014-15 fiscal was 1,106,000 GWh. Of the total installed capacity, Renewable Power plants accounted for 28% of electricity generated and Non Renewable, 72%. In 2014-15, the per capita electricity consumption was 1010KWh and total consumption by utilities and non-utilities was about 940 billion KWh. Indian agricultural sector recorded the highest electric energy consumption (18.45%) among all countries in 2014-15. However, the cheaper electricity tariff in India has not corresponded to higher per capita electricity consumption.
As electronic communication gains traction, the printing and stationery industry has been at a distress stage because of decreasing market depth and poor cost efficiency. This is due to the presence of many small enterprises trying to exist in this matured market with a growing unorganized sector. With very less major companies and hundreds of smaller unorganized companies catering to local demands, the industry has a market capitalization of INR 6,500 crore in the stock market. Marred with extremely low margins and losses, most companies are recording sub 5% operating margin and even negative OPM in some cases.
A matured industry, the Pumps industry is one of the older industries existent from India that has stagnated in growth lately due to the slump in the economy and infrastructural development.
With a market capitalization of INR 6,800 Crores, the major players in the market that are listed are Kirloskar Brothers, Shakti Pumps, and WPIL having high share in the market.
The Indian Pump industry is growing at a high scale because of the increasing infrastructural development needed by companies and agriculture to enhance productivity of crops and efficiency related to cost. This will lead the near INR 10,500 crores organized segment of the industry to reach INR 15,000 crores by 2020. The major segments that the industry thrives on are agriculture, waste management services and building/infrastructure projects.
Being one of the largest industries in India, with a market Capitalization in August 2015 of INR 5,71,048 Crore, the refineries industry has many major players that govern the Indian refineries industry. With a total turnover of INR 1,393 lakh crores, Reliance Industries limited, Indian Oil Corporation, BPCL and HPCL hold major refineries in India among various other large and medium size players.
In 2014-15, the industry has seen sharp decrease in the prices of crude oil and with other factors like the volatile currencies of many countries and the slowdown in growth in some European countries; the energy businesses have certainly been severely affected.
Contributing over 10% to the GDP of India, Retail industry of India is the fifth largest destination for retail across the globe. It is currently growing at a CAGR of 15% and is expected to reach INR 47 lakh crores by 2016 -17. The top seven cities customers have spent INR 3.58 lakh crores on retail last year with 19% of the penetration through the organized sector. The allied industries to retail are FMCG, real estate and e-commerce industries. It has been speculated that online retail sector would be at par with physical stores in the next five years due to an exponential increase in internet users and investment in e-commerce sectors. That would be at the cost of real estate since there would be stifling in investments in physical stores. With a projection of 200 million new customers shopping online by 2017, E-tailers have increased their investments in their online segments. The top retail giant in India is Future Retail with a market capitalization of INR 4,906 crores. The following chart shows the market shares of top retailers domestically.
With a recent slowdown in the Indian economy and inadequate rains, the Indian rubber industry has observed a reduction of demand in the non-tire sector of 2.4% and an increase in demand of 2.7% in the tire sector that is due to increased demand for automobiles in India. Due to unusual monsoons and loss of yield due to leaf diseases, the productivity has decreased in the agricultural fields. In 2014-15, it has gone down from 1629kg/ha to 1443kg/ha due to untapped mature area and bad weather.
The Indian Rubber board, constituted under the Rubber (Production and Marketing) Act 1947, is the apex body that was brought to existence to organize the rubber market, promote, develop, assist and improve the rubber industry and to collect industry statistics as its operations in economic research. It plays an advisory role to central government in all related policy matters.
With 13 major ports and 200 other ports, the shipping industry in India can embark its journeys from a coastline of 7,517 km and accounts for about 95% of trade in the country and 70% through maritime transport. Earnings and freight rates are based on market demand and supply. Growth in trade and geographical balance, which decides the length of haul necessary, drives demand. On the other hand, supply drivers are new shipping orders and tonnage from scrapping existing ships. Waterways and shipbuilding are two major segments of this industry. As on March 2014, the capacity of major ports clocked 800.52 MMT against cargo traffic of 555.54 MMT in 2013-14. With a 70% capacity utilization, Indian ports and shipping are at present doing quite well when compared to global standards. Publicly owned ports in India have increasing levels of container throughput, as can be seen from April 2014 to February 2015. Container handling during this period increased by 7.15% that was 7.25 million twenty feet equivalent units from 6.77 million TEUs reported in the previous year. Containerized cargo was tonnage was up by 4.4 % from 104 million tons to 109 million tons with overall cargo volumes on the rise.
Since 2003, India has risen from being the eighth largest producer of crude steel to the fourth largest and soon enough, the second largest of all nations by boosting its capacity from 100MT to a forecasted 112.5 MT in 2016 and by 2025 it should hit the 300MT mark. Demand for steel is stimulated by infrastructure (almost 65%), real estate and automotive industries apart from many others. Steel production in the country has clocked a CAGR of about 7.95 from 2009 to last year with an average of about 81.5 MT per annum. To promote this industry, 301 MoUs have been signed to increase the capacity to 486.7 MT. The market value of Indian Steel industry should cross $95 billion in 2016.
India has produced steel to the tune of 7.07 MT in January 2015 that is the fourth highest level of production across the globe – higher by 1.7% of the country’s steel production in January 2014. This industry brings in 2% of the country’s GDP and employs 600,000 people. The per capita consumption of finished steel has been rising which is met by the steel production capacity expanding from 75 MTPA in 2009-10 to 101.02 MTPA in 2013-14.
Following Brazil, India is the largest manufacturer of sugar across the globe, contributing 14% to its total global production. The industry that employs around 2.86 lakh workers attracts an investment of INR 1,250 Crores. About 2.5 Crore people in India grow sugarcane where sugar factories under the organized sector produce it alone while traditional sweeteners like gur and khandsari are produced in the unorganized sector. Major production comes from Maharashtra, Gujarat, Uttar Pradesh, Tamil Nadu, Karnataka and Bihar. Maharashtra accounts for 25% of all operating sugar mills in the country, producing 30% of total volume produced in India, due to its longer crushing period and higher recovery rates. Peninsular India produces more sugar as compared to the north and local companies usually meet logistics needs. Bajaj Hind and Shree Renuka Sugars are top players in the domestic industry in terms of sale. Although this industry has many participants that crowd domestic markets, the need for consolidation of this industry rises by the day.
Tea and coffee are one of the oldest organized industries in India. With total global production of tea surpassing the 4 billion kg mark, India has contributed 1 billion kg of tea. Black tea production registered a CAGR of 1.6% and its consumption at 2.3%. Indian tea exports have not progressed much due to increase in global competition and deteriorating quality of Indian tea. Nevertheless, tea has continued to bring in foreign exchange to the country and generate employment owing to its labor-intensive operations, especially for women since tea leaves are plucked by women only. India, contributing about 30% to the global tea production, stands to be the second largest producer of tea with a market size of over INR 100 billion and the fourth largest exporter of tea with almost over 75% of its production from the organized sector.
With the second largest telecommunication network in the world, the number of Indian telephone subscribers stood at 1002.5 million as at May 2015. The Indian telecommunication industry is divided in the 3 sectors – telephony, internet and television broadcasting. The number of mobile users in India is increasing at an increasing rate; it hit 975.78 million as on May 2015. Increasing reliance on various media on people’s daily lifestyle has added to revenue potential of industry participants.
With the highest handloom capacity, 24% of the world’s spindles and 8% of the world rotors, India is the second largest textile manufacturer across the globe, contributing 14% of the total textile fiber and yarn production. It also ranks second in production of silk and cotton. India accounts for over 63% of global market shares in textiles and garments. Textiles encompass natural fibers like cotton, jute, silk, wool, etc. and synthetic fibers like polyester, viscose, nylon and acrylic. It is a labor intensive industry which means that it is a major employment generator in the country directly employing 45 million people and 60 million people indirectly – In fact, it is the second largest employer following the agricultural industry. Its segments comprise the unorganized sector which consists of handloom, handicrafts, power looms and sericulture; and the organized sector which consists of spinning, apparel, garmenting and made – ups. Decentralized power looms take up most share of the textile industry. This industry is similar to the agricultural industry. The current size of the Indian textile industry is US$ 108 billion (US$ 68 billion in domestic markets and US$ 40 billion in exports), thus contributing 5% to the GDP of the country and 14% to over IIP (Index of Industrial Production).
Owing to high demand of natural and synthetic rubber from this segment of the rubber industry, the tire industry is a subsidiary sector to automobiles. Consequently, this industry follows growth patterns similar to automobiles industry. As per 2014-15 rubber usage data, tire industry accounts for about 66% of the total consumption of rubber (both natural and synthetic).Even with a decrease in production of rubber, the consumption of the industry has increased by 4.7% in 2014-15.